Program Overview for Active Affiliates
Why This Document Exists
After registration, an affiliate partner no longer needs the general public-facing text.
You need a short and clear reference point:
- How the program is structured
- What you earn from
- How tracking works
- What to keep in mind while working
This document is exactly that overview.
What This Program Is
The Hanc.AI Affiliate Program is a referral program for individuals and companies who recommend Hanc.AI to relevant businesses and earn recurring commission from active paying customers.
Your job as an affiliate partner:
- Recommend Hanc.AI to businesses where it fits
- Use your referral link so that every recommendation is tracked
- Hand off interested prospects to the Hanc.AI team
You earn when you bring not random traffic, but the right business referrals.
What You Earn From
1. Your Own Referrals
If a client came through your referral link and became a paying customer, you receive recurring commission for as long as that customer remains active and paying.
2. Your Direct Sub-Affiliates
If your account supports sub-affiliate mechanics, you can earn an additional bonus from the referrals generated by your direct sub-affiliates, within the program rules.
Program Tiers
The program has two tiers:
| Tier | Commission on Own Clients | Bonus on Direct Sub-Affiliates |
|---|---|---|
| Standard | 15% | 5% |
| Premium | 20% | 5% |
The transition to Premium happens when your monthly generated client revenue reaches the threshold specified in the program terms. The more active paying clients you bring, the closer you get to the higher tier.
What Is Included in the Commission Base
In general terms, the commission is calculated not only from the base subscription but from the active client revenue, as defined in the program terms.
For practical understanding, what matters is this:
If a client grows and continues using Hanc.AI, this positively affects your income as well.
The commission base and exact calculation details are specified in the official affiliate agreement.
How Tracking Works
The program uses the following attribution mechanisms:
| Mechanism | Details |
|---|---|
| Referral links | Your unique tracked link |
| Affiliate codes | Alternative tracking identifier |
| Cookie duration | 90-day cookie |
| Attribution model | First-click attribution |
- Always use your own referral link — do not replace it with random links
- Do not share generic links — only your tracked referral link counts
- Understand that attribution is based on the first recorded touch — whoever's link the prospect clicked first gets the credit
How Payouts Work
Key payout details every partner should remember:
| Parameter | Value |
|---|---|
| Payout frequency | Monthly |
| Minimum payout threshold | EUR 50 |
| Visibility | Stats and accruals are reflected in the affiliate dashboard |
Check your affiliate dashboard regularly to see your clicks, signups, conversions, earnings, and payout history.
What the Program Gives You to Work With
After registration, you should have access to:
- Referral link — your primary tracking tool
- Affiliate code — alternative tracking identifier
- Dashboard — clicks, signups, conversions, earnings, payout history
- Marketing materials — banners, screenshots, case studies, ROI materials
- Ready-made templates — email, referral, intro, social post templates
- FAQ — practical answers for working affiliates
- Basic partner guidance — this documentation hub
See Marketing Materials Overview for a full catalog of available assets and when to use each one.
What the Program Does NOT Require From You
This program does not require you to:
- Be a technical specialist or product expert
- Perform complex implementation work for clients
- Act as a full-cycle account executive
- Close every deal all the way to the end yourself
The affiliate model is lighter:
You direct the right clients. Hanc.AI helps bring them to a sale from there.
When an Affiliate Partner Has the Highest Chance of Success
Typically, the best results come from partners who:
- Have access to a business audience (clients, network, community)
- Understand specific business pains (missed calls, scheduling overload, after-hours gaps)
- Can make targeted recommendations to the right niches
- Do not try to recommend Hanc.AI to everyone indiscriminately
- Work with niches where phone communication is truly important
The Right vs. Wrong Approach
"I just throw my link around to everyone."
"I recommend Hanc.AI to businesses where missed calls, appointments, reservations, after-hours availability, and multilingual communication create a real problem."
What to Read Next
After this overview, it makes sense to move on to:
- Who to Recommend Hanc.AI To — the full map of 9 business blocks with qualifying filters
- How to Explain Hanc.AI — 7 simple explanation variants
- Intro & Referral Message Templates — ready-to-use messages
- FAQ for Active Affiliates — practical answers for working affiliates
- Marketing Materials Overview — catalog of all available assets
Bottom Line
If you take just one thing away from this overview:
An affiliate partner at Hanc.AI earns when they bring not random traffic, but the right business referrals — companies where phone communication directly affects appointments, reservations, incoming demand, service quality, after-hours availability, or multilingual communication.