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Marketing Materials Overview

Why This Document Exists​

An affiliate partner needs to understand not just that "there are materials available," but specifically:

  • Which materials are available
  • When to use which material
  • What works for first contact vs. what works after interest is shown
  • What is suitable for posts vs. what is suitable for personal intros

This document provides that map.

The Main Principle​

Not all materials are needed all the time.

Think of it in three stages:

StageWhat You NeedMaterial Types
First touchShort and simple materialsEmail templates, referral messages, intro templates
Building interestProof-based materialsCase studies, ROI materials, screenshots, explainer videos
Public promotionApproved visual assetsSocial posts, banners, brand assets

1. Email Templates​

What They Are For​

  • First recommendations by email
  • Personal emails to specific contacts
  • Warm introductions
  • Follow-up emails

When to Use​

  • When you already know who you are writing to
  • When you want to make a recommendation via email
  • When you need to quickly send a polished, ready-made text

What to Keep in Mind​

Do not make the email too long. An email template is the start of a conversation, not a lengthy sales presentation.

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All email and message templates are available in Intro & Referral Message Templates.

2. Referral / Intro Templates​

What They Are For​

  • Personal introductions
  • Messenger-based recommendations
  • Short personal referral messages
  • Quick DM / LinkedIn messages

When to Use​

  • When you have a warm contact
  • When you want to quickly introduce someone to Hanc.AI
  • When a full email is not necessary

3. Social Media Posts​

What They Are For​

  • LinkedIn posts
  • Telegram / WhatsApp / Facebook community posts
  • Niche owner groups
  • Personal publications

When to Use​

  • If you have an audience
  • If you want to softly recommend Hanc.AI through content
  • If you are doing a public recommendation rather than direct outreach

4. Product Screenshots​

What They Are For​

  • Quickly showing that the product is real
  • Supporting a post or an email with a visual
  • Adding visual credibility to any material

When to Use​

  • In posts
  • In emails
  • In mini one-pagers
  • In case study materials and short presentations
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Only use approved screenshots. Do not edit them in a way that distorts the meaning. See Brand Usage Guide for rules.

5. Case Studies​

What They Are For​

  • Showing where Hanc.AI already looks compelling
  • Moving beyond selling "an idea" to showing a concrete use case
  • Supporting interest after the first contact

When to Use​

  • After the first positive response from a prospect
  • When a prospect needs proof
  • When you need to show a specific scenario for a particular niche
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All 6 case studies are available in Case Studies.

6. ROI Materials​

What They Are For​

  • Explaining value not just with words, but through money logic
  • Showing that missed calls, lost appointments, or lost reservations have a real cost
  • Supporting a conversation about business value

When to Use​

  • When a prospect brings up price or cost concerns
  • When you need to explain why Hanc.AI can pay for itself
  • When you need a more business-oriented argument
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Full ROI argumentation, niche examples, and qualifying questions are in ROI Materials.

7. Banner Ads​

What They Are For​

  • Blogs
  • Websites
  • Niche-specific pages
  • Partner pages

When to Use​

  • If you have your own web property (blog, website, newsletter)
  • If you are placing affiliate content on your site
  • If you need a visual promotional material

8. Explainer Videos​

What They Are For​

  • Quickly showing the product without a long text
  • Supporting interest with something the prospect can "watch in a minute"
  • Making the product more tangible

When to Use​

  • If a prospect absorbs information better through video
  • If you do not want to send a long written description
  • If you want to quickly show a practical use case

9. Logo and Brand Assets​

What They Are For​

  • Polished, professional use of the Hanc.AI brand
  • Posts and publications
  • Banner placements
  • Case study materials
  • Partner-facing pages

When to Use​

Only within approved usage. See Brand Usage Guide for what is and is not allowed.

10. Landing Page Templates​

What They Are For​

  • Partners with their own audience who want a dedicated referral page
  • Special referral landing pages
  • Campaigns where the partner drives traffic through their own content layer

When to Use​

  • If you have a website or an audience funnel
  • If you want to do more structured affiliate distribution

How Not to Get Lost: The Simple Navigation​

For the First Touch​

Use:

  • Short message (Template 1 or 11)
  • Intro template (Template 8)
  • Email template (Template 2 or 3)

For Building Interest After First Response​

Use:

  • Case study (matched to the prospect's niche)
  • ROI material
  • Product screenshot
  • Explainer video

For Public Promotion​

Use:

  • Social media posts
  • Banners
  • Approved brand assets

What to Keep in Mind​

Marketing materials exist not to overload the prospect.

Their job is to:

  • Help you recommend Hanc.AI more easily
  • Increase trust in your recommendation
  • Give the prospect a clear next step

Bottom Line​

A good affiliate does not use all materials at once.

A good affiliate uses the right material at the right moment:

  1. First — a simple message
  2. Then — proof (case study, ROI, screenshot)
  3. Then — deeper support material if needed